3 Ergebnisse.

This peer-reviewed publication adds value to the previous edition. It provides a strong pedagogical base for advanced post graduate students, researchers and aspiring practitioners in tourism. It further presents informative, interesting and timely chapters from leading academics - hailing from diverse backgrounds around the globe.

The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.

Destination marketing relies on planning, organisation, and successful strategies and tactics. Tourism Planning and Destination Marketing provides an in-depth understanding of the tourism marketing environment, including destination branding, distribution channels, etourism, digital media, and sustainable and responsible tourism practices.